Determining how to define and introduce your brand to the market is a critical first step of any integrated communications campaign.
We conduct landscape assessments and consumer research to provide informed recommendations that unveil how integrated communications can truly solve business problems. Whether you’re bringing a global brand to Canada for the first time, re-branding or determining the identity of a new brand, we understand the process and how to get the best results based on your resources and business objectives.
Focus Groups • Competitive Audits • Brand Identity Development • Consumer Research • Trend Reports • Path to Purchase Analysis • Integrated Planning
Paid, owned and earned. Digital media a critical aspect of how we communicate. At FAULHABER, we build strategies that get results.
Digital communications and social media is the giant that never sleeps and we take our clients every step of the way to achieve their short and long-term goals. Having a strong online presence is essential to your communications strategy and social media is the heart of it all. With new platforms and tools constantly emerging, we will give you a solid foundation on where and how you should be active in the social and digital space.
We develop ongoing and strategic plans tailored to your needs that will tell your brands narrative while also engaging with our large network of ambassadors and social media reach. Let us custom build your online strategy based on your needs and objectives.
A/B Testing • Blogging • Blogger Relations • Branding • Banner Advertising • Community Forum Development • Community Growth Strategy • Community Management • Competitive Analysis • Consumer Promotions • Content Strategy & Support • Custom Content Development • Digital Strategy • Digital Ad Buys • Editorial Calendars • Influencer Engagement • Media Buy Management • Metrics & Custom Reporting • Mobile Marketing • Online Social Consulting • Platform Buildout & Strategy • Promoted Posts • Reporting & Analysis • Social Media Brand Guidance Development • Social Media Strategy • Social Media Campaigns & Promotions • Social Media Training • Social Audits • Social Listening Practices • Sponsored Posts • SEO/SEM • Tone & Manner Development • Website & Microsite Development
There is no denying that the media landscape is changing and while no strategic communications program should rely solely on earned media, impactful editorial placement still drives brand awareness.
FAULHABER has the robust relationships and understanding of the editorial cycle needed to deliver. Our in-house newsroom ensures we capture news-of-the-day opportunities for our clients and stay ahead of shifts to the masthead. Our deep understanding of bylines across the country and our long-standing relationships, help us secure placements in long, short and medium lead publications, broadcast outlets, and online sites. From glossy magazines to morning shows, to Youtube video placements, our natural storytelling talents place your brand onto the right platform.
Further, we are skilled in executive and spokesperson training, in both English and French ensuring our clients are ready for interviews when they happen.
Media Material Development • Media Training • Media Pitching • Media Events • Press Conferences • Camera Calls • Earned Media Coverage • Creative Mailers
In the digital age, television and print aren’t the only advertising mediums available to brands. Our creative services team brings innovative multi-platform creative to life to make connections that drive consumer behaviour.
Our creative strategists build off an intimate knowledge of consumer behaviour to drive action whether clicks, sales or brand recall. We specialize in innovative content production to help your brand stand out in a world where audiences are continuously saturated with uninspiring messaging. We believe insightful creative builds emotional connections with high return regardless of what screen your audience is on. We are thoughtful about the smartest tools to use to achieve your desired outcome.
Video Production • 360 Imagery • Photography • Animation • Copy Writing • Graphic Design• Live Streaming • Interactive media • Digital Production • Logo Design • Collateral Design •
We deliver professional event management at virtually every scale. Whether it be an intimate party of 10 to an involved soiree of 1000 we expertly orchestrate events that are lauded as dynamic, exciting and elegant.
Your event is an essential reflection of your brand. We are sophisticated from the second guests open the invite to the Instagram-inducing cocktail and canapé that soon follows. We capitalize on identifying every opportunity to build a memorable event. We specialize in finding unique locations and creating clever themes that inspire. Whether in Vancouver, Halifax, Montreal or Toronto, we’re known to expertly mix our guest lists of media, tastemakers and celebrities, to create “the right crowd.”
• Sponsorships • Brand Launches • Charity Events • Corporate Events • Creative Direction • Event Conception • Branding • • Event Logistics • • Social Media Activations • Store Openings • Trunk Shows • Consumer Activations • Fashion Shows • Press Conferences • Black Tie Galas • Private Parties • Intimate Dinners Guerilla Marketing • • Location Management • Mobile Tours wrong section • Pop-up Shops • Press Events • Street Teams •
We pay close attention to the people who inspire your target consumer and engage them to tell authentic brand stories reaching the right people where they live, work and play.
When you choose to work with us, you immediately have access to our exclusive network of over 10,000 influencers, key opinion leaders, academics, celebrities and media elite, including our FSHOPPE Ambassadors. Influencer Relations is one of the most authentic ways to get your brand's message to an engaged audience and its proven track record has seen boosted overall online visibility and quality traffic that drives sales. Getting a product in the right hands at the right time can have return higher than you could imagine. At FAULHABER we believe that an effective influencer strategy is much more than just identifying a pretty feed with high reach and paying for play. We look for authentic voices who create custom and original content that delivers engagement. We build deep relationships with our ambassadors and work closely with them from creative ideation to targeted campaign implementation. We look for smart return on investment and provide our clients with reporting that proves results.
Influencer Engagement & Management • Strategy Development • Promotional Campaigns • Research • Outreach • Influencer Casting & Placement • Brand Partnerships • Celebrity Negotiation & Management • Contract Negotiation