#WhatDrivesYou: Jessica Desjardins, Founder + Director of Beautezine
February 6, 2014
As any fashionista with a smartphone and a Twitter account can assure you, beauty bloggers abound. What sets Jessica Desjardins, Founder/Director of sleek and popular Beautezine apart? Strong aesthetic appeal, consistently beautiful and frequent content and, of course, an eye for opportunity!
Meet the stylish, friendly and business savvy beauty blogger and visionary right here on #FDrive.
Wow! You’re only 25 and run your own business. What inspired you to work for yourself?
I honestly never would have imagined running my own business when I was back in school. I say now that it was the “dream I never had”. I was studying Health Science in University, and had launched Beautezine as a hobby while in school.
Before heading off to medical school to become a doctor, I decided to take some time off to just work and enjoy a bit of freedom before heading back to school. During this time, Beautezine grew a lot and became more and more of a passion for me, so I decided to take the risk, quit my job and pursue it full time. I haven’t looked back since!
What’s most challenging about running a beauty blog? What’s most rewarding?
The most challenging part would be staying on top of everything! There are so many new products and collections launching from so many different brands all the time, it’s hard to stay on top of current launches while planning for upcoming ones.
The most rewarding aspect would definitely be all of the unique experiences that come my way, like getting to attend exciting events, collaborating with brands that I’ve loved for years and meeting a lot of amazing friends too. *Editor’s Note: If you follow Jessica on Instagram, you’ll notice she recently attended the Grammys!
Most memorable moments?
One of my most memorable moments was being dropped into New York Fashion Week; I had finalized the details of my trip about two days before I actually left and was there for nine days. It was the first time I had ever been to NYC and it was one of the best and worst experiences of my life (haha)! Also, hitting 1 million hits in a month was another big landmark for me; it made me feel excited about my progress and seeing how far I had come!
How do you stay inspired? Where do you look for inspiration?
Staying creative is quite difficult, and I’d love to say I’m always full of great ideas but that’s not always the case. I look to fashion runways, celebrities, magazines and other blogs for inspiration. I also get a lot of ideas based on all the new products coming out in a given season- if I see a trend, I’ll report on it! I also find that new ideas surface when brainstorming with others… I’ll talk to my friends and family about beauty products and trends and usually some cool ideas will stick with me afterwards!
What are the most important lessons you’ve learned in business?
I’ve learned that it’s so important to be flexible; ideas and projects don’t always work out the way you think they will, so I try to analyze their strengths and weaknesses and create a new plan. It’s also really important to stay organized. I always feel on top of my game and much more efficient when I’m organized- I lose creativity when I get overwhelmed and cluttered.
What are your hands-down favourite beauty brands/products?
There are so many—and it changes all the time! Right now I’m really loving the IT Cosmetics CC Cream and Bye Bye Under Eye Concealer, Hourglass Ambient Lighting Powder in Dim, Laura Mercier Lip Glacé in Pout, NARS Blush in New Attitude, Sephora High Precision Liquid Eyeliner, Too Faced Better Than Sex Mascara, Dermalogica Multivitamin Thermafoliant, Bioderma SensiBio H2O, Philosophy Hope in a Tube, Lancôme Génifique Serum and Dermalogica Intensive Moisture Balance; I basically just described what’s in my makeup bag and bathroom vanity!
What is your definition of beauty?
I believe that beauty is a mindset; it’s so subjective. Feeling confident reveals the beauty in someone. I think that when you feel beautiful, that’s when you really are beautiful. Makeup and other products can really change the way someone feels about themselves and make them feel more beautiful, so I love how powerful that is.
Your passion for makeup, art, graphic design and photography seemed to naturally meld together into Beautezine—any tips for young up-and-coming #bbloggers hoping to achieve an engaged online audience?
Try not to rely on other people to build you up, like asking for shout-outs or followers. Produce great, quality content on a regular schedule to stay consistent and interact with others on social media. Talk about hot new products and trends to attract new readers and remember that growth in the digital media industry is very slow at first. It took years for me to build up my readership! Stay genuine, keep your integrity and if you truly want to do it, do it because you have a passion for the industry, not just free products and event invites, then you’ll be successful.
Name one surprising fact about yourself we probably don’t know about you!
I dream of owning a bakery one day!
Dream dinner date with anyone, from past or present and why?
Bobbi Brown. Even before I started blogging, I was in love with her makeup line and really admired her personality. She’s a very talented woman who is also great with business.
What is one thing you wish someone had told you when you first started Beautezine?
It will be the most challenging, exhausting and consuming thing you’ve ever done before… but don’t worry, it will be worth it.