Faulhaber Communications

#WhatDrivesYou: Alicia Cox Thomson

February 22, 2016

With the evolution of new technology, it’s no surprise to us that the digital landscape is constantly changing. With over 10 years of writing and editing, FLARE Magazine’s  lifestyle digital media guru, Alicia Cox Thomson, dropped by the FSHOPPE to talk babies, the digital boom, and what makes her role at FLARE her dream job.

What drives you in the morning?

What drives me is telling stories and getting new ideas out to people in different ways. That’s why I like working in digital because everyday is different. I do a million different things every single day and it’s been that way for 10+ years. Everything is changing. I do things now that didn’t even exist two years ago. For instance, Snapchat, I actually have to learn and try to understand the reasons why people use it and what it’s for and if it’s even good for editorial or is it more of a personal space for your friends.

I’m also driven by learning and growth. If I was working and there was no opportunity to learn anything, I think I would not work there because learning and being challenged is a huge part of it.

The younger generation (the early adaptors) are so intuitive. When did that switch happen?

I’m 37 and my generation was the last one to grow up without that sort of thing, like I didn’t get an email address until I went to university. There was no social media growing up. It’s that mindset of the early adaptor, like my son can pick up my iPhone and swipe it and I didn’t teach him that, he just saw me do it and it just absorbs. It freaks me out, but it’s just this innate thing and it’s fascinating to see what he and his friends get up to.

What is the best piece of advice that you received? Or something you try to live by?

Find something that you love to do. The average person spends 40 hours a week at work. Your job is your life. You shouldn’t let it take over your entire life, but if you’re spending and investing so much of your time and so much of your energy, emotional, physical and otherwise into something, you should really love it and get something out of it. 

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