Faulhaber Communications

Ted Baker London Launch Party at Toronto Eaton Centre

November 5, 2014

Last week we hosted our fabulous media friends for an exclusive preview of the second Canadian Ted Baker London location at Toronto Eaton Centre.

The stunning store was inspired by the Great British Shopping Arcade. Spray painted steel ceiling trusses in neon pink take inspiration from the intricate Victorian steel work in traditional arcades.

Areas of fixtures create a modern diamond grid of ‘shops’, making up ‘Bakers Arcade.’ A series of framed panels of wallpaper, fabric, leather and detailed collections of relevant props define each ‘shop’ area: Umbrella Shop, Watchmaker, Optician, Jeweler, Perfumery, as well as a Tea and Cake Shop.

The mood was set with the smooth sounds of local Jazz artist, Ori Dagan and exquisite British-inspired sips and snacks from P&L Catering.

The latest Ted Baker London location is now open to the public!

Head on over to Toronto Eaton Centre to get your taste of Ted.

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