joinFITE - Financial Independence Through Entrepreneurship
December 19, 2013
joinFITE is an organization dedicated to encouraging financial independence among female entrepreneurs through loans. Jane Wurwand, founder of professional skincare line Dermalogica and creator of the joinFITE initiative, credits her upbringing and the highly feminized skincare industry as her inspiration for joinFITE.
In a 2012 interview on self-reliance, Wurwand shares a personal story where she tributes her widowed mother’s admirable work ethic as motivation for the philanthropic initiative. The skincare mogul watched her mother raise four young girls while working long hours, making Wurwand realize what’s most important isn’t necessarily education alone, but also having a transportable skill.
Left: Dermalogica and joinFITE founder Jane Wurwand
Right: joinFITE microloan recipient Susana who owns a daycare center in San Jose.
Educating a woman not only benefits that woman alone, but creates a positive change for her family and community as well. joinFITE’s focus therefore, is education in combination with providing access to small loans, leadership training, and investing in local initiatives to empower women in communities around the world.