Faulhaber Communications

Inspired: Faulhaber Book Club

January 18, 2013

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Welcome to the Faulhaber Comm unofficial book club. Here is a list of notable 2012 reads that made us laugh, cry, feel inspired, and share with our friends. Behold the best quotes, ideas and experience that came from our extra circular reading.

Chasing Cool by Noah Kerner

The story about how brands became cool. The idea that cool is more than just a state of mind and the way that affects how we interacting with products. It uncovers universal patterns of trends and what makes certain brands stand out. We found out it is so much more about the product than it is about the campaign.

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The Garden of Eden by Ernest Hemingway

“He was completely detached from everything except the story he was writing and he was living in it as he built it.”

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The Eternal Husband by Fyodor Dostoevsky’s

Very inspirational, extends the dialogue, new ways of approaching literature, tough read but takes you into another world. His best novella, explores human relationships and human drama in the 1800s of Russia, known as a dramedy story.

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Cruel Optimism by Lauren Berlant

“A relation of cruel optimism exists when something you desire is actually an obstacle to your flourishing.”

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Just Kids by Patti Smith

Patti Smith’s beautiful book about her youth with Robert Mapplethorpe, who she calls “the artist of my life,” is a celebration, an elegy, a memoir, and a fascinating slice of life of New York City from the late ’60s and ’70s

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Steve Jobs by Walter Isaacson

Steve Jobs asked for no control over what was written and did not want to read it before it was published. Legendary man.

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Elegant & Inspired Indian Cuisine by Vikram Vij

Vikram Vij who is my absolute favourite chef and restauranteur in Vancouver has a great cookbook. Is it the most difficult read? Clearly not, but it has inspired me to get creative in the kitchen and off to market on Saturday’s hunting for the freshest of ingredients, herbs and spices. His suggested wine pairings are bang on and I am hoping the fengugreek curry lamb popsicles will propose any day now. It transports me to Vancouver with every bite whenever I feel homesick.

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Mad Women by Jane Maas

It’s about Jane Maas’ (who’s best known for directing the I Love New York campaign) time working at Ogilvy & Mathers (the ad agency) in the 60s – king of a real life Mad Men story. She talks about the sexism in the workplace and her challenges & successes as sort of this strong, powerful woman working in the male-dominated (at the time) world of advertising. It’s interesting & funny, and was really inspiring – all of the women I look up to in a professional capacity are like her, breaking down barriers for themselves and climbing their way to the top through hard work & proving themselves, rather than finding, ahem, “shortcuts” to get where they want, which was all too common in her day.

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