Faulhaber Communications

#FEvents GERRY WEBER: Canadian launch with OITNB’s Taylor Schilling

April 14, 2015

Last Wednesday, our team had the honour to launch well-established international fashion brand, GERRY WEBER, to North America, and believe us when we say that we did it big! Just in time for season three, FAULHABER toasted the brand’s expansion and new flagship store at Yorkdale Mall with a very special guest appearance, Orange is the New Black's Taylor Schilling.

"Taylor Schilling is the  epitome of the woman that shops at GERRY WEBER and completely captures the essence of the brand. She is poised, graceful, and modern, and that is how we want our customers to feel when they wear our clothing. Taylor was a pleasure to have as a special guest at the official launch of our Flagship store in North America,”  said Joe Caporrella, General Manager of GERRY WEBER Canada.

Champagne, cake pops and beats spun by DJ Mensa were enjoyed at the exclusive media preview from 5:00 p.m. - 6:00 p.m., followed by an event in partnership with ELLE Canada. Yes, we didn’t just throw one party on a Wednesday night - we threw two.

You can see a recap of our event below with Taylor Schilling wearing TAIFUN by GERRY WEBER outfit, and all photos credited to George Pimentel.

It was truly an amazing night to have Taylor Schilling in Toronto and to take a piece of this launch party with you, you can shop her exact look below.

TAIFUN Jacket - $199.00. Available at GERRY WEBER Yorkdale.

TAIFUN Pants - $229.00. Available at GERRY WEBER Yorkdale.

Join us for GERRY WEBER’s upcoming store launch parties in collaboration with ELLE Canada coming up on April 22 at Upper Canada Mall and April 25 at Scarborough Town Centre! Follow our channels or subscribe to ELLE Canada's newsletters to snag one of the special invites.

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