Faulhaber Communications

From the desk of Christine Faulhaber #WhatDrivesYou with FLARE Magazine’s Cameron Williamson

April 29, 2015

Our very own Christine Faulhaber sat down with fashion guru and editor extraordinaire Cameron Williamson, Editor-in-Chief of FLARE Magazine. After working together for more than a decade on countless editorial features they chatted about what makes for a compelling story, PR pitch disasters and tips for aspiring editors to make it in the media world of today!

Over the past year-and-a-half Williamson has applied his vast editorial, fashion and art direction experience from coveted roles at Globe Style Advisor, Glow Magazine, Chatelaine Magazine, Saturday Night Magazine, National Post and many more, to breathe new life into Canada’s fashion Magazine. Don’t forget to pick up the May issue of FLARE featuring Pitch Perfect cover girl Hailee Steinfeld.

What inspired you to become an editor? 

All the magazines I read voraciously in my youth. I read Details years before it was reborn as a men’s magazine (few people realize it was a nightlife publication before James Truman was editor). I used to buy every issue of GQ and Vogue to keep up on men’s and women’s fashion. When I was in my early years of university, I couldn’t get enough of London-based publications like i-D, Dazed & Confused and The Face.

Where do you look for inspiration now?

Everywhere. Though the longer I’m in this business the more I turn to other sources for inspiration—things like art, literature, Instagram and the people I meet. For me, having a conversation with someone interesting—in person—is the best way to get inspired.

What are the most important lessons you’ve learned to navigate a good interview? 

Come prepared. Shut up and listen when necessary. Be confident but not boastful. Find out something about the interviewer you share in common and casually drop it into your conversation. It’s the best way to establish a connection and get them to let their guard down.

Any tips for young up-and-comers breaking into the industry?

Intern. And while interning, be sure to impress everyone you cross paths with. Speak up. Come prepared (read everything you come across that relates to the task at hand). Don’t ever act entitled. And always kill them with kindness.

PR pitch disaster?

This actually happens to me weekly, but because I’m the Editor-in-Chief of a woman’s magazine, people constantly email me with, “Dear Miss Williamson.” It takes seconds to Google someone before you reach out; know whom you’re talking to.

Dream dinner date with anyone, from past or present and why?

If I had to choose someone from the past it would be Diana Vreeland because she was spontaneous about everything. My current pick, however, would be Karl Lagerfeld. I interviewed him when he was in Toronto in early April and he was surprisingly warm and chatty and just as hilarious as one would expect. I felt like we could have talked for hours. 

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