Faulhaber Communications

FPR Fashion Challenge with Susie Sheffman

April 20, 2012

With the turn of a new season, the FPR office knows this means new trends to play and experiment with.

Quickly taking over the voice of Canadian trend-setting, Dealuxe is one of our go-tos for styling ideas.

We decided to ask our good friend Susie Sheffman, fashion director at Dealuxe, to give us a fashion challenge to get us in the spirit of the current growing trends.

All of us are gearing up for the festival season and Coachella is known as the number one go-to festival in North America.

Our taskmaster Susie, dared us to go all out in festival gear for three days and judge what we came up with.

Penultimate Challenge Day: We brought in everything we could find, ransacking our wardrobes to bring in all things old and new that would work for the challenge.

We found a mix of high street trends mixed in with a few vintage gems.

We traded and planned our looks for the next three days.

Day 1: Throwing caution to the wind, the ladies and one FPR guy went all out in chic fest-wear; throwing on turbans and headwraps, wellies, layers and mix and match prints.

Day 2: The FPR office took a more refined approach, mixing hip street style in with heavy and stylized accessories, sheers and playing with texture.

Day 3: For the last day of our challenge, we were in floaty, girly dresses from short and sweet to long and dramatic. We were decked out in bold colours and layered accessories to top off our final day of festival fashion week.

Here’s what our challenger had to say about our looks:

"The Faulhaber PR team knocked it out of the park with the best of boho Coachella style. Check out our picks of Coachella fashion at Dealuxe.ca .” Susie Sheffman, Fashion Director, DEALUXE

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