Faulhaber Communications

Four Big Social Media No-Nos

March 15, 2013

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Today we read this really great article on PRDaily.com and were inspired to write our own list of social media no-nos. This is useful for all different types of companies, not just PR!

1. Talking too much, and only about yourself, your company & your clients

Do not bombard your social media audience with pointless information just to prove you are up to date with the latest trends. ALSO, don’t bore your audience with just client updates. Provide a balance and use social media as a share tool for helpful information. Although it is tempting to comment on every piece of news on our newsfeed and constantly promote our clients, develop a good ratio of both. Keep your company voice to ensure you are serving the needs of your business at the same time engage in conversation with your local media.

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2. Using the same social media profile for your work & personal

Although social media can be a space where your company can engage in slightly less formal conversation you still want to maintain a professional profile separate from your personal tones.

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3. Measure your success in the number of “likes”

It is important not to measure your success by the number of Facebook fans. It is better to have less fans who are engaged than having thousands of fans who do not even check out your latest “share.” Plus today you are able to buy the number of facebook fans, which really shows, your numbers mean nothing. Measuring online success can be done with methods such as Search Engine Optimization (SEO) and tools like Tweet Reach, which can measure affected visibility of a website and calculate the engagement of a tweet.

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4. Post simultaneously the same content on facebook, twitter & all other social media platforms

Sure it saves you time and work but it becomes very boring to your social media audience. People will also realize they only need to follow you on one platform because they don’t need the repetitive messages. Your goal should be to hone your skills specifically to each unique platform making your audience want to engage and follow you on anything possible. Customize your social media outlets to grow your audience!

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