Fidelity Red DedicatedDenim
October 15, 2011
Fidelity, one of North America’s premiere designers of luxury denim, released a special edition women’s jean in recognition of World AIDS Day, December 1st, 2011.
Fidelity’s DedicatedDenim initiative will commit 100% of profits generated from sales of the gorgeous red colored custom SCOOP skinny jean to benefit the Elizabeth Glaser Pediatric AIDS Foundation (www.pediaids.org). Available on the www.fidelitydenim.com website, approximately one hundred dollars of the proposed $205 (USD) price tag for each pair of the DedicatedDenim jeans will help the Foundation in its vital work to thwart pediatric HIV and AIDS in seventeen countries where HIV and AIDS pose the greatest risk to regional and global health.
World AIDS Day, celebrated around the world each year on December 1, is an excellent opportunity for Fidelity to encourage its customers to be as passionate about giving as they are about wearing its jeans. It is one of the most recognized international health days and an opportunity to raise awareness, commemorate those who have passed on, and celebrate victories such as increased access to treatment and prevention services.