Faulhaber Communications

Driven: Julia Seidl

May 23, 2012

As the Fashion & Beauty Editor for HELLO! Canada, stylist of Oh So Cosmo and the woman behind StyleHog.com Julia Seidl is one busy lady. Meet the pearl adorned Torontian who inspires us.

What was your first job in the fashion & beauty industry?

My first job was working as a stylist for Jones Apparel Group. I would head to Holt Renfrew and The Bay stores across Toronto to merchandise their major brands like Jones New York, Nine West and Anne Klein. It was a great first job because I got to work independently which taught me a lot about time management but it was sometimes a bit scary, like when we had to throw in-store events and host fashion shows. I learned a lot about presenting in front of an audience during that job which has really helped me as I moved on in my career.

What has been the highlight of your career to date?

Getting to interview Beyoncé - that girl is too beautiful for words!

What excites you about your job?

Since Hello! Canada is a weekly magazine, I’m always working on fresh content so I’m always excited to work on new pages - I never get bored!

What is your favourite city to shop in?

Predictably Paris - what can I say? There’s nothing like it!

What can’t you live without?

A comfortable pair of heels - and no, that’s not an oxymoron.

Career Swap?

An efficiency consultant - I’m always looking for ways to save time and minimize wasted effort.

Fashion Must?

Silk blouses - I have like 20 in a rainbow of colours and they are my go-to top when I can’t decide what to wear. Equipment makes the best but Joe Fresh is a close second!

Best advice you’ve ever received?

Treat people the way you would like to be treated.

Best or worst fashion moment?

I’m sure I’ve made many a fashion mistake along the way (it’s all about experimentation anyways!) but the one that stands out is when I wore striped rainbow jeans in the 8th grade - I loved them at the time but now I wonder how my mom ever let me out of the house!

Vintage and/or Designer? What is your go to vintage store/designer?

Like most people, I subscribe to the high/low philosophy - I try to buy designer shoes and handbags because those will last me the longest and then fill in the rest with a mix of high street and vintage finds. Best vintage store is for sure Value Village or Goodwill - as much as I appreciate well-edited vintage boutiques, I hate to pay a finder’s fee when I shop. As for designer, I like to hunt for deals so I’m obsessed with Yoox.com and if I do decide to splurge, I go Net-a-Porter all the way!

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