Driven: Julia Seidl
May 23, 2012
What was your first job in the fashion & beauty industry?
My first job was working as a stylist for Jones Apparel Group. I would head to Holt Renfrew and The Bay stores across Toronto to merchandise their major brands like Jones New York, Nine West and Anne Klein. It was a great first job because I got to work independently which taught me a lot about time management but it was sometimes a bit scary, like when we had to throw in-store events and host fashion shows. I learned a lot about presenting in front of an audience during that job which has really helped me as I moved on in my career.
What has been the highlight of your career to date?
Getting to interview Beyoncé - that girl is too beautiful for words!
What excites you about your job?
Since Hello! Canada is a weekly magazine, I’m always working on fresh content so I’m always excited to work on new pages - I never get bored!
What is your favourite city to shop in?
Predictably Paris - what can I say? There’s nothing like it!
What can’t you live without?
A comfortable pair of heels - and no, that’s not an oxymoron.
An efficiency consultant - I’m always looking for ways to save time and minimize wasted effort.
Silk blouses - I have like 20 in a rainbow of colours and they are my go-to top when I can’t decide what to wear. Equipment makes the best but Joe Fresh is a close second!
Best advice you’ve ever received?
Treat people the way you would like to be treated.
Best or worst fashion moment?
I’m sure I’ve made many a fashion mistake along the way (it’s all about experimentation anyways!) but the one that stands out is when I wore striped rainbow jeans in the 8th grade - I loved them at the time but now I wonder how my mom ever let me out of the house!
Vintage and/or Designer? What is your go to vintage store/designer?
Like most people, I subscribe to the high/low philosophy - I try to buy designer shoes and handbags because those will last me the longest and then fill in the rest with a mix of high street and vintage finds. Best vintage store is for sure Value Village or Goodwill - as much as I appreciate well-edited vintage boutiques, I hate to pay a finder’s fee when I shop. As for designer, I like to hunt for deals so I’m obsessed with Yoox.com and if I do decide to splurge, I go Net-a-Porter all the way!