Faulhaber Communications

Designed for Change: Generation Art

November 6, 2012

Art, youth, design and social change came together last week to celebrate the launch of Generation Art, an initiative created by modern Canadian furniture company EQ3 and the Michaëlle Jean Foundation (FMJF). The program, which launched last October, called upon young people ages 15 to 30 to create original artwork depicting their dreams and aspirations for Canada around the theme Imagine…A Better Community. The nine winning pieces were transformed into interior décor accessories by EQ3 design professionals. The limited edition collection includes graphic notebooks, posters, postcards, pillows, an ottoman and bean bag chair.

Friends, family and media gathered at EQ3 in Liberty Village to enjoy a delicious breakfast and preview the limited edition Generation Art collection. EQ3 president Peter Tielmann surprised guests when he demonstrated how to use our favourite piece - the bean bag chair! It was a treat for all to hear from FMJF co-founders, the 27th Governor General of Canada, Michaëlle Jean and her husband, filmmaker, writer and philosopher, Jean–Daniel Lafond on the importance of using art for social change. One of the contests winners, and EQ3 special selection, Simon Yiu, also expressed his inspiration for his winning piece and what being part of the competition has meant to him. The nine winning artists will also receive mentorship, networking and workshop opportunities with EQ3 design professionals.

You can be a part of the Generation Art initiative by purchasing an accessory from the special collection, available now at EQ3 stores and online at www.EQ3.com. 100% of the proceeds will go towards FMJF youth initiatives, which support youth across the country to raise awareness about social issues through art.

Check out the nine winning artworks below!

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