Faulhaber Communications

From the desk of Christine Faulhaber: Julia Cyboran

May 22, 2015

From Munich to Montreal, Julia and I have hatched many fashion plans over a glass of Pinot Grigio in Air Canada Lounges.  Recently, in Montreal, we had a discussion about the future of digital and media.

Read on to find out more about what makes this fashion leader tick.  

What inspired you to become an editor?

It might sound cliché, but I always knew I wanted to work in fashion media. As a tween/teen I was obsessed with fashion magazines (Vogue, Bazaar, you name it). I would clip (more like rip) pages and pages out of the magazines and stick them on my wall, admiring the layouts, memorizing the designers aesthetics (oh, Marc Jacobs and Perry Ellis)… I knew the names of all the editors and would devour each and every issue. When I applied to journalism school, I cited women like Kate Bett, Liz Tilberis, Tina Brown and Bonnie Fuller as inspiration. I love story-telling. I love fashion. Fashion media was the perfect intersection of these two passions.

In one sentence, describe your definition of success?

Creating something amazing that people love and appreciate.

What are your PR pitch pet peeves? 

Lack of vision and clarity. We tell stories. I want to know what is most compelling about your product.

Where do you look for inspiration?

I am inspired by the world around me – real and online. I love to roam around and travel. Real people inspire me! I am an instagram-aholic. So a lot of my inspiration comes from the people I follow. I also love Pinterest – and can easily "lose" a few hours playing around if I am not careful. I read a lot – so society, pop culture, politics, all of that inspires me.

Where do you see the fashion magazine landscape in 5 years?

I think it is going to be very different – we are in the throws of that transition now. Digital is playing a greater role in informing and inspiring people, and I don't think that will stop. I also don't think that magazines will disappear but rather their raison d'être will become more apparent. As with the other technological evolutions we have managed, each medium will find its place (the radio didn't disappear when the TV came along. CDs and Vinyls are still relevant even though we download music). I think we can look to what happened in the music industry for insight. But contrary to the music giants, I think publishers are embracing technology and experimenting to see what works for them.

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