#CFDESK: Next Gen
March 7, 2017
We’re starting to consider millennial a bad word, as there are so many negative associations surrounding this extremely creative and collaborative generation. We have instead shifted to looking at demographics by age, sex and income versus relying on conclusions that may not be as widespread as we think.
What’s more, we are starting to research and analyze an even younger set. People are starting to recognize this group as Generation Z. What we do know, is the words social, mobile and multiplatform define this group. How they communicate, how they live their lives, but also how they spend their time and what they want to do with their lives.
We understand how to activate the under 30 and are investing in gleaning the right insights from this group that can benefit our clients.
On THEFDRIVE.com and in our social media channels we engage a large audience of savvy lifestyle consumers.
You’ll hear exciting updates from us on what’s next with this group this quarter and we think you’ll be excited too!