Faulhaber Communications

#CFDesk: Guide to Event Planning

January 16, 2017

A good event can go a long way for a client, and at FAULHABER, we have developed a knack for throwing great parties. From hosting lux corporate lunches to transforming the Distillery District into a Southeast Asian-inspired night market, we’ve got a strong track record when it comes to holding the right event for the right reason.

A memorable event has a ton of moving parts and elements to account for. This means it can be a challenge to pull off, but can definitely be done. Here are some tips that we implement to make sure our events stand out.

1. Know what your goals are: Don’t put on an event just to have an event; be smart, know your goals, and make sure your team is on the same page. If the purpose of the event is to convey information to a select group of people then a large, extravagant party is clearly the wrong approach.

2. Creativity is key: Not all events will have big budgets but most clients will have high expectations for them. Take a field trip to a craft store or an artistic venue, and brainstorm with your team to get those creative juices flowing. Start off thinking blue sky, and then scale it back. You’d be surprised what you can come up with when you think big.

3. Choose the right venue: Location is crucial. Think about your guests and where they’re coming from. You want to make sure that your venue is accessible to your audience. You also want to think about how many guests you plan on having – is the space going to be able to hold that capacity? What type of mood or theme do you want to convey? These are all things to consider when researching venue locations. At FAULHABER we love a venue that is unique in some way, whether it’s new, unorthodox, or just plain fun - it may be key in persuading your guests to attend.

4. The devil is in the details: The goal of an event is to have them appear effortless. In order to make this happen, they need to be planned to perfection. No detail is too small. Plan timing to the minute, budget expenses to the penny, and plan every aspect of the event to minutia. Plan so precisely that there won’t be a single issue. Then plan to encounter issues. Don’t just think about the day or night of the event - think about the day before, the week before, and the days after. Stay organized, and triple-check your work.

5. Expect the unexpected: You can plan a perfect picnic but you can’t control then weather. Ensure you always have a backup plan, whether it’s extra goodie bags for that unexpected plus one, or a backup photographer on speed dial. You want to be sure that if something goes wrong, you remaind cool, calm, and collected.

6. Debrief: The event may be over, but the learning is far from finished. Hold a debrief within 24 hours of every event to reflect with your team. This is a great opportunity to capture any key learnings to implement for the next event, and to congratulate your team on a job well done.

These are my tips for putting on outstanding events, what are yours?

Share your tips and tag me at @CF_Faulhaber.


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