Behind-the-Scenes: The Making of a Video Diary
November 25, 2011
Lights. Camera. Action.
We recently went behind-the-scenes with the UNION31 partners as they filmed a video diary, to be unveiled at their happening launch event. The interior design firm has re-branded from Chapman Design Group to UNION31 with the addition of three new partners, a new logo, and website. The team was calm and collected on shoot day as we arrived to film in their workspaces, giving viewers an insider’s look at the creative settings in which the designers work.
UNION31 Marketing Manager, Nadine Burdak, and branding expert, Clayton Budd of Clayton Budd Projects spearheaded the creative direction of the video with the perfect balance of planning and fluidity. “There has to be an authenticity to what is said, so don’t over script,” Nadine describes. “The questions should be open-ended to let the speakers respond in a way that, for them, is most natural. That is not to say don’t have a plan; begin with the end in sight, what is the answer you want and phrase your questions to suit.”
Faulhaber PR acted as script coach and smoothed any pre-shoot jitters with on-camera tips. Seasoned videographer and shutterbug, Arash Moallemi of iamphoto.ca, captured the moments effortlessly. Bringing a loose, organic sensibility and flexible approach to set, he worked with Tenille from Bottega Creative to turn around the video in under a week.
During the filming of such a marketing and promotional tool, the subjects are encouraged to respond in a succinct manner, as to convey a strong, clear message. “Remember, the final product will only be a few minutes – this isn’t a school lecture!” Nadine points out.
Most importantly, she notes that the most engaging component of all is personality. So go forth, and be real in the spotlight, with a little bit of powder, of course.