Behind-the-Back Pocket: Fidelity Jeans in the Making
March 31, 2014
Last week we jetted off to Los Angeles, and dropped in on celeb-fav Fidelity Denim.
Seen on the likes of Jessica Alba, Eva Mendes, Khloe Kardashian, and Emma Roberts, it’s no secret why these women love the Canadian-born luxury brand.
Each pair of Fidelitys are made by artisans in LA, so we decided to take a visit to the factory to find out exactly how our jeans go from sketches to the rack.
Creative Director Jason Trotzuk gave us a behind-the-scenes look as to how he designs the perfect pair of jeans.
Every stitch, tear and wash is thoughtfully fabricated. Super-soft, Fidelitys are made of Italian denim, passing through over 20 pairs of artisan hands for expert finishing, a tailored fit and high-end touch.
Stretched and shaped to fit your body like a glove, brand new Fidelitys are comfier than your favourite pair of worn-in jeans (and even possibly pajamas!).
It’s all about the details: large-scale embroidery machines sew dozens of back pockets in unison.
With a style and flattering fit for every body type, Fidelitys are a wardrobe staple. We are officially #DevotedToDenim.
Follow @FidelityDenim and show us how you wear them.