Faulhaber Communications

3-Things: Right Hooks

October 1, 2011

1 - Human interest (“emotional sit-down”)

2 - Celebrity

3 - Great images, footage, attractive people

A story is nothing without a great hook. Broadcast is all about compelling images and personalities. Producers looks for stories that will appeal to the voyeurs in all of us. Puppies, babies, buff bodies and spectacle (see: Gaga) make for great TV.

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