Faulhaber Communications

#WhatDrivesYou: Sarah Bancroft

June 4, 2014

Vitamin Daily Founder and Editor-in-Chief, Daily Dose Media Inc. Co-Founder, Western Canada’s foremost trends expert and national television personality, Sarah Bancroft is a visionary in more ways than one. We sat down with the entrepreneur to get the scoop on what drives Sarah.

1. Career highlights? / Most memorable moments? / Breakthrough moments?

Walking into Vancouver Magazine with zero magazine experience at age 25 and asking to speak to the editor. After being told he was in a meeting, he happened to walk by and said "No I'm not." I got an interview on the spot, an internship offer, and within a year I was the Associate Editor. It's all about getting your foot in the door.  

2. How do you stay inspired?

Every weekend I do something that makes me glad that I live in Vancouver - whether that be stand-up paddle boarding, crabbing, snowshoeing, running the seawall, or trail running on a nearby island, visiting an art gallery, a great new restaurant. Also, I almost never watch TV.

3. What are the most important lessons you’ve learned in business?

"Nothing is easy." It sounds like a truism but once you get to a certain level of business you start to really respect others for what they have achieved. Some call it the duck analogy - you may seem to be floating calmly on the surface but you are paddling madly underneath.   

4. What do you love most about what you do?

I get a lot of satisfaction giving media coverage and brand lift to new and independent businesses that can have a very important impact on them at the beginning. I also really enjoy mentoring the younger members of my staff and learning from them, too. 

5. What is your definition of success?

Being the decision maker. The one thing in life that frustrates me the most is not being in control (like dealing with the government). They say that good leaders self-select.

6. Dream dinner date with anyone, from past or present and why?

Leonard Cohen. I think he is a genius and a national treasure.

7. What are you passionate about/What motivates you?

My two daughters and husband inspire and motivate me every day. 

8. Motto to live by:

Good things happen to good people. I am a firm believer in karma.

9. What is next for Vitamin Daily?

We're launching a virtual VIP Room on our website that is a first for Canada (it's an enhanced subscription with special benefits and giveaways for a $5 month fee). I've been wanting to do it for years and we finally have! 

10. What are you most excited about right now?

Our house in Palm Springs was photographed for Canadian House & Home over a year ago, and it's finally hitting newsstands in June. It was a huge passion project for my husband and I to renovate and decorate it, and I am also excited about heading down there this weekend! 

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